What are CRM products? The answer is very easy and precise, with the exponential growth of CRM in the market and the overwhelming response it has received from the businesses in all fields many flavours of CRM, with specifically built in functionalities for individual domains have come up. These CRM applications which are built and developed to cater specifically to a few business domains are called CRM products.

Some of the popular examples which also figure in the top 15 list of CRM products as launched by Barton Goldenberg, who is honourable president of ISM and also a cofounder of the DCI CRM and RTE Conferences and Expos are tabulated as follows:

Again the very intent of these products and the purpose of their development is to equip the business owner with technology so that he can optimally manage the customers and build long term relationship with them that manifests in good return in investment