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CRM Reviews

 

CRM reviews help in judging the comparative performance of the various CRM solutions circulating in the market. With the success of CRM in business, a number of vendors have launched their own CRM Solutions. The features and functionalities of these CRM solutions vary from a simple database application to advanced full house applications that integrate the inventory, sales, marketing and other departments in the organisation. How far this kind of CRM software is relevant to your business establishment can accurately be judged after carefully reviewing the features and functionalities of each CRM Solution. Hence the importance of a CRM review.

There are four tests that have to be performed for CRM review to test the functioning and relevance of the CRM solutions .These tests are presented as follows

  1. Interoperability : How far does the application succeed in interoperating with other applications in the department i.e. is the CRM application compatible with the marketing application or the security application or do the existing applications are rendered totally null and void due to the deployment of new CRM application
  2. Future proofing: How long will the application be able to address the needs of the organisation and after how much time will the application need to be replaced.
  3. Return on Investment: How cost effective an application is as compared to the other similar applications in the market.
  4. Service: How much support does the vendor provide in the upgradation, maintenance and troubleshooting of the application.