What is a CRM system? CRM is the acronym for Customer Relationship Management and CRM system is a software application paradigm that facilitates customer related processes. A typical CRM system has a user friendly interface that makes it a lot easier for the employees to feed and store the customer related data. A CRM system is not a simple sales application that records the sales data, but is an application that takes customer dealing and handling to a next level, that is not only good for customer but also a lot easier, manageable and business friendly for the organisation.

Leading software application service vendors like Oracle and SAP offer state of art CRM solutions that streamline the working of an organisation and bring processes and people together so that customer is satisfied and happy .

As the name suggests the CRM application is for the use of the employees of the organisation, so before choosing and deploying CRM systems, a manager should carefully and objectively note down what the employees need from the CRM application. This would include the functionalities or feature that the customers want in the software, the interfaces they find relevant and the processes they want automated. After carefully estimating requirements, the manager should select three CRM solutions, gather their feedback from the firms which used them and then select the best solution after carefully evaluating the pros and cons of each.