Epiphany CRM is customer relationship management software developed by Hewlett Packard (HP) to provide business intelligence to the business concerns so that they can easily handle the customer related processes in the organisation.

The businesses have realized that companies need to earnestly satisfy customers by providing them world class facilities and pleasing them with customized and special business offers so that they keep on coming back in future for more products and services. To meet such expectations and demands of customers, the managers need to have a very clear cut picture of customer’s preferences, and for this a sophisticated business application needs to be in place to capture, store and process customer’s data.

Epiphany CRM provides just that, delivering a well designed and sophisticated application that provides real time marketing analytics, comprehensive customer profiling and sophisticated reporting that is ideal to design and plan customised business offers for individual customers.

The epiphany CRM leverages the leading position that HP has in the market to provide a customer centric solution to businesses so that they can target the customers with well designed offers and packages. The epiphany CRM drives the revenue by building brand loyalty amongst customers as well as satisfaction amongst employees of the company.