On demand CRM as the name implies uses the concept of Software as a Service (SaaS) as a means of delivery to the client who wants to deploy advanced CRM in his organisation. Just like a typical CRM Solution, On Demand CRM also supports the two basic functions of organizational support which are tabulated as follows
- Operational CRM: through this function the basic software interface for gathering the customer related data is gathered into a database. Based upon this data, an organisation can design customised offers that meet a customer requirements precisely. This function serves to build long lasting relationship with the customer by giving him focussed and unique treatment.
- Analytical CRM: Through this tier of CRM the data stored in database is further analyzed to take the customer relationship to next step by trying to extrapolate his future requirements and sending out tailored attractive offers to him, that are designed keeping his preferences and choices in mind.
One of the firms that offer on demand CRM is Right Now. On Demand CRM Solution offers the traditional advantages of CRM software at low cost. A recent survey indicates that the revenue from companies that used On Demand Software has increased by 105%.
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